How to know what you’re worth

by Sep 28, 20220 comments

When I first met my former business coach, the very first thing she said to me is “you are not charging enough“. I said “you don’t know what I charge!“ And she said “whatever it is, it’s not enough.”

It’s a bit of a long story but she pointed out the less you charge, the less you value your own work therefore the less others value your work. She made me bump up my fee past the point where I was comfortable. And I immediately started seeing more dogs.

So to those who might say how can you charge so much for a 3 hour in-home consultation…

Consider…a lifetime of natural knowledge, living with dogs (as many fabulous trainers around the world have done); the thousands of hours of hands-on work with companion pets of all breeds; constant study, plus learning by observing and being with dogs and other animals. The thousands of dollars spent on professional development over many years.

That’s what you’re paying for. I charge what I know I’m worth; I understand the value to your pet and your family for years to come.

So…If you don’t want to pay my fee, no worries, find another behaviourist! (But unless it’s Dogman Downunder you’ll be wasting your money.)

Good work ain’t cheap and cheap work ain’t good.

I recently got a message from a woman saying “I realise you are expensive, so I want to know how much I need to save up for.” When I told her my fee in her particular case was $450, she said “oh I thought it would be more.”

So, value yourself – you know you are worth it.


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